The current transformation that the world is undergoing today in the communication space will modify our behaviors in ways we can only dream of because it is so powerful that we cannot predict when this transition phase will slow down, nor what will come out of it. And this is pleasant.
During the last decades we have learned to react to what was pushed to us. The newspapers and magazines were the monthly, weekly or daily sources of information. It was mainly a one way communication channel. Our only possible reaction to the received information was to build up emotion and express it to our neighbors. Expression was not possible, with the exception of artistic works, strikes, demonstrations and elections.
New technologies have reversed this concept.
from 
to 
While the takt time of our actions was shortening, the possible travel distance was increasing. The time period reference shifted from being the year, to seasons, to months, to weeks, days, hours, minutes, … Today’s high speed trading takt time for a stock exchange transaction is the millisecond.
New technologies transform the concept of New into the concept of Now. We move from a passive reign to an active participation to most decisions which are taken.
Here are some observations of these changes (unknown source)
ERA OF NEW -> AGE OF NOW
ATTENTION -> PARTICIPATION
INFORM -> INSPIRE
INTERRUPTION -> INTERACTION
RETURN ON INVESTMENT -> RETURN OF INVOLVEMENT
GENERATE TRANSACTIONS -> CREATE MOVEMENTS
These changes transformed first the information sphere, then moved to the culture space. Now it invades politics, and will soon land in the corporate world. This is unavoidable.
Top down mass marketing strategies have been replaced by a bottom up approach where individuals tell companies what they want. The convictions have replaced the emotions to define the actions we undertake.
What does this mean for our corporate life ?
Which new corporate governance will emerge from these behavioral shifts ?